Patrick Castro is an SF based art director & multidisciplinary designer with a focus on brand identity, creative strategy, and digital experiences. His architecture background informs creative approaches for brands in the fashion, lifestyle, 
and beauty spaces.

Available for freelance projects 

patrick@patrickcastro.com
LinkedIn, Instagram, Are.na


SERVICES
Art Direction
Brand Identity
Brand Image
Campaigns
Creative Concepting
Graphic Design
Image Research
Packaging
Print
3D/CGI/Motion Direction
SELECT CLIENTS
Avantstay, Byte, Omaze, Evenmouth, Seed Health,
Fresh Clean Threads, Guide Beauty, Rugiet Health

EDUCATION

Bachelor of Architecture (B.Arch)
Woodbury University - Burbank, CA

PROJECTS

01. Seed Health
Seed Rebrand
The Seed Effect
VS-01™ Vaginal Synbiotic
Brand Design Systems
Sustainable Refill Program Identity
Magic School Bus + Two Weeks
External Lifestyle Product Shoot
Ara Katz x WIRED Health
2025 Seed Member Testimonials


02. Rugiet
Rugiet Rebrand
Website Redesign
Organic Social

03.  Byte Aligners
Align With Confidence Campaign


04.  ONE
Brand Art Direction
Banking Reimagined Campaign

05. Selected Personal Works
Photography
Design

Seed Health
Seed Rebrand


Role
Designer


Execution
Design Direction
Brand Design Systems


Credits

Partners
Dylan Nelson, Aileen Son, Clara Balzary, Chantal Anderson, Silvana Trevale, Photography
Andrea Bonin, Shelby Kay Reed, Tiff Horn, Karo Kangas, Tiago Goya, Styling
Oui Productions, Production
Seed TeamCharles Fulford, CCO
Chelsea Beloff, SVP Marketing
David Klein, ACD Brand
Spencer Elias, ACD Content
Natalie Herrera, Art Director
Kat Kennedy, VP Creative Ops
Kelley King, Executive Creative Producer
Mallory Mize, Dir Creative Ops
Lindsay Noll, Sr. Manager Creative Ops
Chris Gabriel, Sr. Brand Designer
Patrick Castro, Designer
Courtney Hundelt, Designer
Mimi Nguyen, Designer
Madi Clark, Designer
Young Sun Compton, Lead Interaction Designer
Ayla Lujan, Sr. Brand Copywriter
Mackenzie Moore, Sr. Growth Copywriter
VS-01™ Vaginal Synbiotic marks the latest expansion of Seed's product line which ventures into a new category: the vaginal microbiome.

The vast majority of vaginal health issues are related to a disturbance in the Vaginal Microbiome (VMB). Yet, most available solutions target only
the symptoms in ways that further disturb the VMB. This creates a vicious cycle of women reactively managing vaginal symptoms
in ways that ultimately exacerbate their
root cause, like applying a band-aid that infects your wound, or a pimple concealer that aggravates your acne.

VS-01™ will be the first product
on the consumer market that can effectively and sustainably target
the primary determinant of vaginal health and the root cause of most vaginal symptoms: the VMB.












Project OverviewThe Vagina. 

If you have one, you know your perspective hasn’t always been respected. Resulting in misguided beliefs, dangerous treatments, and dubious “solutions” to “problems” you never had in the first place. Meet VS-01™ Vaginal Synbiotic. Clinically validated to establish and sustain an optimal vaginal microbiome. Designed by and for people with vaginas.





Campaign Talent Imagery
Photos by Chantal Anderson, Molly Matalon, Silvana TrevaleWe partnered with Chantal Anderson, Molly Matalon, Silvana Trevale to photograph real women in real life moments.  They captured intimate portraits of talent paired with v-leg shots.  The v-legs were a way to express the unqiue perspective of these women while cleverly capturing the the vagine in a intimate, poetric language.




Routine Photography
Photos by Dylan Nelson, Aileen Son, Clara BalzaryOur routine photography includes unboxing, body shelfie, and talent portraits. The photoshoot took place in studio with light grey and muted blue cyc options. Framing will be tight, with lighting designed to accentuate the crisp texture of both skin and product. Facial expressions will vary from optimistic to calm and joyful.








Campaign Toolkit & Guidelines
Design DirectionA campaign toolkit and guidelines were created to establish visual cohesion across typography, color, packaging, and art direction.




Campaign Launch Ads
Design Systems







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