Patrick Castro is an SF based art director & multidisciplinary designer with a focus on brand identity, creative strategy, and digital experiences. His architecture background informs creative approaches for brands in the fashion, lifestyle, 
and beauty spaces.

Available for freelance projects 
Back to homepage

patrick@patrickcastro.com
LinkedIn, Instagram, Are.na

SERVICES
Art Direction
Brand Identity
Brand Image
Campaigns
Creative Concepting
Graphic Design
Image Research
Packaging
Print
3D/CGI/Motion Direction
SELECT CLIENTS
Avantstay, Byte, Omaze, Evenmouth, Seed Health,
Fresh Clean Threads, Guide Beauty, Rugiet Health

EDUCATION

Bachelor of Architecture (B.Arch)
Woodbury University - Burbank, CA

PROJECTS

01. Seed Health
Seed Rebrand
The Seed Effect
VS-01™ Vaginal Synbiotic
Brand Design Systems
Sustainable Refill Program Identity
Magic School Bus
External Lifestyle Product Shoot
Ara Katz x WIRED Health
2025 Seed Member Testimonials
02. Rugiet
Rugiet Rebrand
03.  Byte Aligners
Align With Confidence Campaign
04.  ONE
Brand Art Direction
Banking Reimagined Campaign
05. Selected Personal Works
Photography
Design

Rugiet
Rugiet Rebrand


Role
Sr. Designer


Execution
Design Direction
Art Direction


Credits

Patners
Pentagram, Design Agency
Alright Studios,  Web Development
Custom Typography, Commerical Type


Rugiet Team
Andrew Fatato, VP Brand & Creative
Steve Reepmeyer, CD
Sam Bartos, ACD Copy
Patrick Castro, Sr. Designer
Stacy Weng, Dir of Creative Operations
Melissa Recine, Head of Production
Andy Hones, Sr. Video Editor
Sam Bell, Designer
Nicole Culver, Designer
Van Ngyugen, Designer

Press The Brand IdentityPentagram Case StudyRugiet helps men take back their health, with clinically backed treatments for erectile dysfunction, hair loss, weight management and testosterone replacement therapy, all delivered through a digital experience that skips the waiting room.  


The rebrand was in partnership with Pentagram and Alright Studios, with creative led by the internal team. I led the brand’s art direction, built design systems to scale, and relaunched the brand on owned channels. 



Project Overview
Rugiet RebrandRugiet is a fast-growing leader in men’s health, offering personalized, clinically-backed treatments for erectile dysfunction, hair loss, weight management and testosterone replacement therapy.

Pentagram partnered with Rugiet to develop a brand strategy and visual identity that sharpens the brand’s point of view and sets it apart within the category. The work brings a greater sense of focus and control to the brand, balancing clinical credibility with a direct, assertive voice.

The visual language extends across the entire brand, from the logo embossed on Rugiet treatments to the packaging, promotional campaigns, and a new website designed in collaboration with Alright Studio.




Brand Campaign Shoot
Photos & Retouching by Alberto Cantu For our rebrand imagery, we partnered with Alberto Cantu, for a series of images that focused on intimacy, confidence, and performance across coupled moments and hero male vingettes.  

The art direction prioritizes vitality, restraint, and a tactile sense of luxury, grounded by subtle grit. Across portraiture, product, and detail, images feel sculptural and emotionally charged-expressing Rugiet's ethos of discipline, autonomy, and physical presence.




Logomark
Rugiet Rebrand

Color
Rugiet Rebrand

Typography
Rugier Rebrand







Website Redesign
Rugiet RebrandWe partnered with Alright Studios for the development of the new brand identity on web.  The bold, confident identity of the brand extended into the digital experience focusing on a clearly showcasing each of the Rugiet’s offerings.

The platform runs on a bespoke e-commerce stack and Sanity CMS, providing a foundation that lets commerce, education, diagnostics and the logged-in patient experience share a coherent system. 














Organic Social
Rugiet RebrandAs part of the brand’s relaunch on social, I lead the strategy and art direction of how Rugiet showed up on owned channels like Instagram. In collaboration with my ACD Copy partner, we concepted a series of social first creative around key content pillars (men’s health, product education, and man culture). 











Doctor Educational Videos
Rugiet Rebrand


We launched a series of social first, doctor videos around men’s health problems from ED to TRT treatments as a way to drive awareness and conversation around empowering men to take control of their health. 

Led design direction for supers, intro cards, and caption styling.







Hard Questions Social Franchise
Rugiet Rebrand


Hard Questions is a social first franchise that answers taboo questions that men are often afraid to talk about surrounding their health. Topics ranged from sex to sleep to testosterone.
Led design and art direction. 





Man Culture Franchise
Rugiet Rebrand


Since Rugiet is a proud sponsor of the Detroit Pistons and the UFC, we created a franchise called Man Culture, that brought branded IRL moments into the feed.

Led art direction and image treatment. 








Social Proof
Rugiet Rebrand

We launched a series of social first, doctor videos around men’s health problems from ED to TRT treatments as a way to drive awareness and conversation around empowering men to take control of their health.
Led design direction. 







Product Education
Rugiet Rebrand

Product education was focused on digestable, easy to read 

Led design direction. 

PREVIOUS PROJECT