Patrick Castro is an SF based art director & multidisciplinary designer with a focus on brand identity, creative strategy, and digital experiences. His architecture background informs creative approaches for brands in the fashion, lifestyle,
and beauty spaces.
Available for freelance projects
patrick@patrickcastro.com
LinkedIn, Instagram, Are.na
SERVICES
Art Direction
Brand Identity
Brand Image
Campaigns
Creative Concepting
Graphic Design
Image Research
Packaging
Print
3D/CGI/Motion Direction
SELECT CLIENTS
Avantstay, Byte, Omaze, Evenmouth, Seed Health,
Fresh Clean Threads, Guide Beauty, Rugiet Health
EDUCATION
Bachelor of Architecture (B.Arch)
Woodbury University - Burbank, CA
PROJECTS
01. Seed Health
Seed Rebrand
The Seed Effect
VS-01™ Vaginal Synbiotic
Brand Design Systems
Sustainable Refill Program Identity
Magic School Bus
External Lifestyle Product Shoot
Ara Katz x WIRED Health
2025 Seed Member Testimonials
02. Rugiet
Rugiet Rebrand
Website Redesign
Organic Social
03. Byte Aligners
Align With Confidence Campaign
04. ONE
Brand Art Direction
Banking Reimagined Campaign
05. Selected Personal Works
Photography
Design
Seed Health
Brand Design Systems
Role
Design Lead
Execution
Design Direction
Brand Systems
Credits
Creative Team
Charles Fulford, CCO
Angela Choi, ACD
Ayla Lujan, ACD Copy
Media Brecher, Sr. Copywriter
Mackenzie Moore, Sr. Copywriter
Patrick Castro, Designer
Courtney Hundelt, Designer
Juan Buscarons, Motion Designer
Lindsay Noll, Sr. Manager Creative Operations
Angela Hatcher, Sr. PMM
Marketing Team
Deepti Javenja. VP Growth
Kristin , Sr. Creative Strategist
During my time at Seed, I led creative across the growth, building design systems, establishing workflows amongst creative and marketing, and testing creative formats and hypothesis to acquire new DS-01® customers.
Project Overview
Ad Brand Design SystemsI was responsible for conceptualizing, executing, and designing growth creative (static + video) for Meta. I designed over 300+ ads, brought down CAC to <$125, and maximized customer LTV. If you’ve been served an ad from Seed on your feed,
I concepted + designed it.
Ad Brand Guidelines
Design SystemsCreated brand guidelines specific for the ads channel that codified performance insights with the Seed rebrand identity.
Ad Brand Templates
Design SystemsIn partnership with our agency partner, Mouthwash Studios, we collaborated on a series of templates across product, testimonials, and editorial that further built upon the ad brand guidelines established.
Static Ad Creative
Brand Design SystemsI worked closely with our UGC agency, Donut Digital, to make sure UGC creative coming out of the agency felt uniquely Seed. In doing so, I established brand guidelines specific to the Meta platform.
Video Ad Creative
Brand Design SystemsLed the creative and design direction for video meta ads from concept to storyboards to execution. Worked directly with a motion designer and a write to translate complicated science into clear, top performing Meta creative.
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