Sustainable Refill Program — Patrick Jason Castro

Patrick Castro is an SF based art director & multidisciplinary designer with a focus on brand identity, creative strategy, and digital experiences. His architecture background informs creative approaches for brands in the fashion, lifestyle,
and beauty spaces.

Available for freelance projects

Back to homepage

patrick@patrickcastro.com
LinkedIn, Instagram, Are.na

SERVICES
Art Direction
Brand Identity
Brand Image
Campaigns
Creative Concepting
Graphic Design
Image Research
Packaging
Print
3D/CGI/Motion Direction

SELECT CLIENTS
Avantstay, Byte, Omaze, Evenmouth, Seed Health,
Fresh Clean Threads, Guide Beauty, Rugiet Health

EDUCATION

Bachelor of Architecture (B.Arch)
Woodbury University - Burbank, CA

PROJECTS

01. Seed Health
Seed Rebrand
The Seed Effect
VS-01™ Vaginal Synbiotic
Brand Design Systems
Sustainable Refill Program Identity
Magic School Bus
External Lifestyle Product Shoot
Ara Katz x WIRED Health
2025 Seed Member Testimonials

02. Rugiet
Rugiet Rebrand

03. Byte Aligners
Align With Confidence Campaign

04. ONE
Brand Art Direction
Banking Reimagined Campaign

05. Selected Personal Works
Photography
Design

Seed Health
Sustainable Refill Program Identity

Role
Design Lead

Execution
Design Direction
Brand Design

Credits
Angela Choi, ACD
Ayla Lujan, ACD Copy
Media Brecher, Sr. Copywriter
Patrick Castro, Designer
Courtney Hundelt, Designer

Email Marketing TeamJennie Becker, Dir Lifecycle Marketing
Trent Miller, Sr. Manager Retention
Madi Sacks, Sr. Manager Lifecycle

At Seed, sustainability encompasses more than the environment—an ethos that focuses as much on innovations in packaging as cultivating a resilient ecosystem of people working towards a shared mission.
The Sustainable Refill Program center sustainability at the forefront at Seed. Fewer shipments means less transport emissions. Good for the environment, good for your gut health.

I led the sub-branding identity for the SRP program as part of the large customer rentention strategy focused on driving DS-01® subscriptions.

Project Overview
Sustainable Refill Program Identity

The Sustainable Refill Program (SRP) is a way for customers to receieve their DS-01® Daily Synbiotic in 3- or 6-month refills.

Program Lockup
Sustainable Refill Program Identity

The process of the sub-brand identity for the SRP program was through subtraction and simplification.

Instead of adding new elements, we distill the core identity—removing what’s unnecessary while preserving brand integrity. This ensures that the SRP sub-identity felt like natural extensions of the parent brand, maintaining consistency while allowing for distinct differentiation.

Retention Email Design System
Sustainable Refill Program Identity

Established a series of SRP, retention specific email modules ranging from product benefits to member quotes to a dedicated sub-brand ID. Creating these modules allowed the creative team to easily build emails while maintaing Seed’s clear brand identity across customer comms.

Retention Emails
Sustainable Refill Program Identity

Led all design direction for SRP emails sent out on a monthly cadence balancing product educating, sustainability, and retaining DS-01® members.

PREVIOUS PROJECT

HOME

NEXT PROJECT