Patrick Castro is an SF based art director & multidisciplinary designer with a focus on brand identity, creative strategy, and digital experiences. His architecture background informs creative approaches for brands in the fashion, lifestyle, 
and beauty spaces.

Available for freelance projects 

patrick@patrickcastro.com
LinkedIn, Instagram, Are.na

---

SERVICES
Art Direction
Brand Identity
Brand Image
Campaigns
Creative Concepting
Graphic Design
Image Research
Packaging
Print
3D/CGI/Motion Direction
SELECT CLIENTS
Avantstay, Byte, Omaze, Evenmouth, Seed Health,
Fresh Clean Threads, Guide Beauty, Rugiet Health

EDUCATION

Bachelor of Architecture (B.Arch)
Woodbury University - Burbank, CA

---

PROJECTS

01. Seed Health
Seed Rebrand
The Seed Effect
VS-01™ Vaginal Synbiotic
Brand Design Systems
Sustainable Refill Program Identity
Magic School Bus + Two Weeks
External Lifestyle Product Shoot
Ara Katz x WIRED Health

---

02. Rugiet
Rugiet Rebrand
Website Redesign
Organic Social

---

03.  Byte Aligners
Align With Confidence Campaign

---

04.  ONE
Brand Art Direction
Banking Reimagined Campaign

---

05. Selected Personal Works
Photography
Design

Seed Health
Seed Rebrand


Role
Design Lead


Execution
Design Direction


Credits

Partners
Concept Bureau, Research and Strategy
MOUTHWASH Studio, Identity Design
DCA Symphony, Design Strategy
Dinamo Typefaces, Type Design
Helix Animation, Anatomical Renders
Pedro Veneziano, Product CGI
Fictive Kin, Web Tokens
BLOND, Packaging
Seed TeamAra Katz, Cathrin Bowtell, Charles Fulford, David Klein, Anthony Bryant, Angela Choi, Spencer Elias,
Chris Gabriel, Young Sun Compton, Sean Horner, Mike Spagnoli, Patrick Castro, Courtney Hundelt, 
Mimi Nguyen, Ben Grove, Caitlin Ganswindt, Jessica Auville, Ayla Lujan, Mackenzie Moore, Kat Kennedy, 
Mallory Mize, Lindsay Noll, Emma Castiglione, Jackson D. Tilley, Travis Spier, Kathryn LaBarbera, 
Elaina Martino
Features/Press TheBrandNew
Mouthwash Studios
Seed LinkedIn
As Seed expanded beyond a DTC category leader, we needed an identity that could grow with us. One that 
could move into new products, new health areas, new spaces, and new cultural moments—without losing what 
has always defined Seed: deep scientific rigor, expressed with human clarity.

This work goes far beyond a refresh. It’s flexible, living, grounded in science, and designed to scale. 
Every element is informed by how life actually works. From a refined wordmark, inspired by Eames’ Powers of Ten, to a color palette rooted in Darwin-era taxonomy, to a bespoke typeface and motion language shaped by real microbial behavior.

Around this, we’ve built anatomical renders, iconography, illustrations, CGI, human-centered imagery—along
with systems, templates, modules and components—to help you to see, feel, and awaken to the power of the microbiome.

Seed is a brand that does more than represent the science of the microbiome—it makes the invisible undeniable.

I was part of the core working Seed team behind the brand’s identity refresh. I worked to translate the brand identity into internal design systems to bridge the work Mouthwash Studios created spanning art direction, brand guidelines, and figma systems.

---

Type Identity
Seed Rebrand

---

Logo Development
Seed Rebrand

---

Grid System
Seed Rebrand

---

Iconography
Seed Rebrand

---

Color
Seed Rebrand

---

Digital Product
Seed Rebrand

---

Seed Labs
Seed Rebrand

---

Email Design Systems
Seed Rebrand

With Seed’s new brand identity, a refreshed email design system was created, one that was scalable, modular, and uniquely Seed. 
I led the design direction from defining the overall look and feel to building out a full design system on Figma. 

---

Ad Design Systems
Seed Rebrand

I codified Seed’s brand identity into a scalable ad design system, helping the team streamline production and maintain consistency across 
a growing range of campaigns.