Client: Fresh Clean Threads
CEO: Brendan Roeschel
Photography: Fresh Clean Threads
Design Lead: Patrick Castro
Copy Lead: Donovon Droege
CRM Lead (Client): Nicole Martin
Project Management: Simone Alexander
Fresh Clean Threads undergone a brand refresh in 2023 and was in need of design direction to apply their new identity aross digital touch — particularly email. I lead the digital design for Fresh Clean Threads’ email system across various customer flows. The end result was a scalable email design system, figma templates and components, and art direction guidelines reflective of their recent brand refresh.