Agency: Rareview
Client: Fresh Clean Threads
CEO: Brendan Roeschel
Photography: Fresh Clean Threads
Design Lead: Patrick Castro
Copy Lead: Donovon Droege
CRM Lead (Client): Nicole Martin

Fresh Clean Tees is the brand that builds confidence through conversation. We’re here to help you look —and more importantly—feel good. 

Fresh Clean Threads undergone a brand refresh in 2023 and was in need of design direction to apply their new identity aross digital touch — particularly email. I lead the digital design for Fresh Clean Threads’ email system across various customer flows. The end result was a scalable email design system, figma templates and components, and art direction guidelines reflective of their recent brand refresh.