PATRICK CASTRO



Agency: YummyColors
Client: Territory Foods
CMO: Michelle Park
Design Lead: Patrick Castro
Editorial Director: Jan Newberry
CRM Manager: Chelsy Navarro
Growth Manager: Tricia Green

Territory Foods engaged YummyColors to evolve the brand to reflect its new ambitions for expansion. They wanted to take their new identity and translate it across ownable assets across growth initiatives such as CRM comms and growth marketing.

As the lead designer, I designed Territory Foods’ acquisition drip series as well as a series of growth marketing assets to drive awareness and consideration for Territory’s new brand identity.


Photography Shot in-house









Growth CreativeWorked alongside Territory’s CMO, Michelle and the Growth Manager, Tricie, we designed a series of brand focused ads that drove awareness and consideration. 







Refreshed Acquisition SeriesA refreshed new email design system










Campaign OOHProof of Concept 





 

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