PATRICK CASTRO 



Client: Katherine Alexandra New York
Design + Copy Lead: Patrick Castro
Katherine Alexandra New York is here to bring you the cleanest scents grouded in nature. 
It’s an antidote to the oversaturated market of scents. With offerings ranging from candles to reed diffusers and wax melts, a sensory affair awaits.


Working closely with the co-founder, my goal was to create a brand identity and visual system that uniquely positions a candle company as a clean scents brand that’s both good for you and your space. I designed a full brand identity, art directed photoshoots, designed emails comms, revamped site, and did everything else in between.


Photography
Produced, styled, and art directed (essentially -- all of the above) by Patrick Castro







Social Creative
Lead the social strategy and art direction for the brand’s organic social presence on Instagram.




Email Comms 
A refreshed new email design system







Website
Digital creative 



Product Page 






Campaign OOH
Proof of Concept 







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