Client: Katherine Alexandra New York
Design + Copy Lead: Patrick Castro
Design + Copy Lead: Patrick Castro
It’s an antidote to the oversaturated market of scents. With offerings ranging from candles to reed diffusers and wax melts, a sensory affair awaits.
Working closely with the co-founder, my goal was to create a brand identity and visual system that uniquely positions a candle company as a clean scents brand that’s both good for you and your space. I designed a full brand identity, art directed photoshoots, designed emails comms, revamped site, and did everything else in between.
Photography
Produced, styled, and art directed (essentially -- all of the above) by Patrick Castro
Social Creative
Lead the social strategy and art direction for the brand’s organic social presence on Instagram.
Email Comms
A refreshed new email design system
Website
Digital creative
Product Page
Campaign OOH
Proof of Concept